Extraordinary Marketing

Explore the many ways we are marketing unique impressions worldwide.

FROM AROUND THE CORNER TO AROUND THE WORLD


“The Sotheby’s International Realty® brand’s global media plan is strategically designed to deliver truly global impact while promoting properties represented by our worldwide network. Our plan includes significant, exclusive and first-to-market partnerships with an elevated focus on video integration, editorial alignment and omni-channel sponsorships in order to provide relevant content to potential clients in an always-on, anywhere environment. Brand marketing combined with property advertising allows the Sotheby’s International Realty brand to present the properties represented by our network to a broad audience of buyers who value and seek the unique”

The New York Times

Our brand will blend exclusivity, dominance and new trail-blazing technology with a strategic focus on mobile to reach The New York Times’ global audience. Since 1851, The New York Times has been dedicated to providing exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar that leading news brands aspire to. With nytimes.com now serving 700 million pages per month, they have successfully applied the same expectations and meticulous standards to the digital world that they continue to do in print.

Sotheby’s International Realty properties will be represented by native placement within the editorial carousel on the new “Find a Home” landing page. This provide tremendous for Sotheby’s International Realty on a global scale.

Also, as the exclusive "Find a Home" launch partner, the Sotheby’s International Realty brand owns the native video module, which is served on the #1 and #2 editorial slots in this section. No other brand has been able to utilize this custom video player, which is also found featuring key editorial content on the nytimes.com homepage.

Wall Street Journal

The partnership with The Wall Street Journal allows the Sotheby’s International Realty brand to reach the global business elite and position the properties represented by our network in unique and exclusive positions. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism and has a global readership of 3.6 million.

The Wall Street Journal has entrusted the Sotheby’s International Realty brand to strategically integrate a Sotheby’s International Realty Lifestyle Tile Unit. Featuring 30 different properties within this highly desired editorial space, the Sotheby’s International Realty brand will continue to align with WSJ Real Estate intenders through this unique ad execution, driving traffic to sir.com

WSJ has also offers the Sotheby’s International Realtybrand homepage exposure on Europe, Asia and China WSJ sites through the Featured Property module. The module prominently features a photo and brief property description. In 2015, this module delivered over 50M impressions and 50,000 clicks to sir.com.

Mansion Global

Mansion Global is a luxury real estate destination connecting wealthy, international buyers with exceptional properties. Mansion Global provides insightful market data, in-depth analysis, and relevant news that empowers the affluent buyer to make intelligent purchase decisions

Sotheby’s International Realty has the exclusive on the homepage hero carousel. Mansion Global’s homepage hero carousel showcases the most exceptional properties on the site. The carousel is the dominate visual when entering the site. The Sotheby’s International Realty brand will own 20% share-of-voice of the hero carousel, double the SOV offered to any other advertiser. Mansion Global requires the most extraordinary properties to appeal to their global audience and they have hand select our brand to provide the most valuable properties to showcase. Properties featured in this space receive 43x more unique visits, providing unparalleled exposure.

Also, as the exclusive "Find a Home" launch partner, the Sotheby’s International Realty brand owns the native video module, which is served on the #1 and #2 editorial slots in this section. No other brand has been able to utilize this custom video player, which is also found featuring key editorial content on the nytimes.com homepage.

Bloomberg

As today’s business leaders turn to the Sotheby’s International Realty brand as the voice of luxury real estate, they also turn to Bloomberg for unparalleled global business news mixed with cultural pursuits to enrich their professional and personal lives. Bloomberg’s readership connects our brand with high-net-worth individuals with 40% of their audience coming from outside the United States. Bloomberg Media covers the business world like no other, with more than 2,400 multimedia professionals in 72 countries – the largest reporting network in the world – providing unrivaled business news coverage and deep engagement.

Financial Times

The definitive home for business intelligence on the web, FT.com provides the global business community with trusted news, analysis, data, and tools. As a result, it attracts an exceptionally high-value audience. With over 6 million registered users, Financial Times reaches the world’s most influential budget-holders, opinion-formers and purchase decision-makers

The new FT Property Listings is a showcase of the world’s finest properties, including many one-of-a-kind, award-winning homes. Brand campaigns featuring properties represented by the Sotheby’s International Realty brand network will appear in the super leaderboard section as well as on property detail pages.